- January 22, 2026
- Posted by: admin_imagint
- Category: Uncategorized
If the value of a city is defined by the depth of its connection with the world, then Johor Bahru is now entering a critical turning point in its development.
With the official launch of the Johor–Singapore Special Economic Zone, this southern Malaysian city is transforming from “Singapore’s backyard” into a new regional economic engine. Located at the heart of Johor Bahru’s central business district (CBD), directly facing the Johor–Singapore checkpoint, R&F Princess Cove, developed by R&F Group, stands at the very forefront of this transformation.
Seamless cross-border living, no longer a distant ideal
For Johor–Singapore commuters, time is the most tangible cost.
One of R&F Princess Cove’s most talked-about advantages is its approximately 650-metre covered pedestrian link, allowing residents to walk directly to the Johor Bahru CIQ and the future RTS Bukit Chagar station. From home, a single connection leads straight into Singapore—cross the border and you’re home. This kind of truly seamless cross-border lifestyle remains exceptionally rare in Malaysia.
In addition, the community operates a scheduled complimentary shuttle service to and from the checkpoint. Even without walking, residents can enjoy effortless cross-border connectivity, significantly reducing daily commuting friction for professionals working in Singapore
A Truly Self-Sustained Waterfront City Community
Rather than just a development project, R&F Princess Cove is Malaysia’s largest integrated waterfront community.
Residential, retail, education, healthcare, leisure, and entertainment are seamlessly integrated within the development, with daily essentials just an elevator ride away. A 1.2-million-square-foot mixed-use commercial hub brings dining, shopping, and entertainment right to residents’ doorstep—no driving required. Everything needed for daily life is just downstairs.
At R&F Mall, residents enjoy a full range of amenities including a supermarket, clinics, cinema, childcare facilities, and international kindergartens, with dining options spanning Chinese, Western, Japanese, and Korean cuisines. For families, this means genuine everyday convenience; for investors, it represents stable and sustainable rental demand.
Urban culture is an asset in itself
Unlike conventional residential communities, life at R&F Princess Cove carries an added layer of cultural depth.
Within the community stands Malaysia’s renowned Sultanah Zarith Sofiah Opera House, hosting an average of one performance each week—making art a natural part of everyday life. Together with a private marina, waterfront promenade, and a vibrant bar street, the area cultivates a rare blend of metropolitan and waterfront living.
Such “soft power” elements are often the most underestimated components of long-term asset value—yet they are also the most enduring.
Suitable for both living and investment
R&F Princess Cove’s sustained position at the centre of market attention is no coincidence.
For three consecutive years, the project has ranked at the top of the Southeast Asia property popularity charts on PropertyGuru, and remains the most viewed and enquired high-rise condominium development in Malaysia for both buying and renting. Beyond market visibility, its true strength lies in a mature backend ecosystem—supported by the developer’s one-stop rental and property management service, Fulin Living, which enables owners to achieve stable leasing and professional management without hands-on involvement.
Against the backdrop of rising cross-border commuting demand, this end-to-end ecosystem provides a level of security and predictability that underpins long-term investment confidence.
Thoughtfully designed for future families
In terms of hardware planning and build standards, R&F Princess Cove continues to set a benchmark in Johor.
From high-specification interior finishes to well-considered exhaust ducting and ceiling configurations, the development stands out as one of the fastest-progressing new projects in Johor Bahru’s city centre. This strong commitment to construction quality and detail offers owner-occupiers the confidence of a truly move-in-ready home. Within the community, an international kindergarten further supports family living—bringing quality education right to the doorstep.
Another notable feature is the rare covered sky-bridge jogging track, complete with a rubberised running surface—an uncommon amenity in both Malaysia and Singapore. Here, jogging amidst elevated greenery becomes part of everyday life, rather than a weekend luxury.
New Casa Suites: Entering a new phase at the forefront of the Johor–Singapore Special Economic Zone
As the third phase of R&F Princess Cove, New Casa Suites marks the next stage in aligning urban living with the region’s long-term development vision.
The project offers a wide range of layouts—from compact 313 sq ft studios to spacious four-bedroom, three-bathroom units of up to 1,555 sq ft—catering to both investment-driven rental demand and family owner-occupiers. Towers C1, C2, and C3 are each clearly positioned, and during the pre-sale selection period, market response from both Malaysia and Singapore has been encouraging.
In terms of amenities, residents enjoy a 50-metre Olympic-standard swimming pool, basketball and tennis courts, an indoor badminton hall, elevated jogging track, and sheltered walkways. A phase-exclusive covered link bridge provides direct access to the shopping mall, fully addressing modern urban priorities of health, efficiency, and convenience. The development is also green-certified and equipped with electric vehicle charging facilities, striking a balance between lifestyle quality and sustainability.
When regional growth becomes a certainty
Covering approximately 3,288 square kilometres, the Johor–Singapore Special Economic Zone focuses on 11 high-growth industries—ranging from logistics and manufacturing to the digital economy, healthcare, education, and green energy—injecting long-term momentum into Johor’s development.
Against this backdrop, projects located near key transportation nodes and supported by an already established community are often the most direct beneficiaries of overlapping effects from capital appreciation, rental demand, and population inflows.
For residents, this represents a tangible upgrade in quality of life; for investors, it offers a rare opportunity that combines both visibility and long-term sustainability.
More than a property purchase—it’s about choosing the right location
Situated within Zone A of Johor Bahru’s Central Business District, R&F Princess Cove occupies a core position within the Johor–Singapore Special Economic Zone—connecting the city, the nation, and the next chapter of urban living.
As the regional trajectory becomes increasingly clear, choosing the right location may be more important than waiting.
With the Johor Bahru–Singapore RTS set to commence operations soon, regional value is accelerating towards realisation. Now is the window to act. We invite you to contact the R&F Princess Cove sales team to learn more about Phase Three and the latest exclusive offers.
For more information, please call 1800-18-7777 or visit:
https://rfmalaysia.com/rf-princess-cove/