- January 21, 2026
- Posted by: admin_imagint
- Category: Uncategorized
Johor Bahru has become an increasingly appealing destination for property investment, with the growing number of daily commuters reflecting its deep integration with its neighbour across the causeway.
In 2024, the Malaysian Immigration Department said cross-border travel between Singapore and Johor Bahru (JB) rebounded strongly, surpassing pre-pandemic levels, with more than 400,000 crossings on weekends and over 500,000 during holidays.
Meanwhile, Singapore’s Immigration and Checkpoints Authority (ICA) recorded a single-day high of 543,000 travellers during the September school holidays that same year.
This marks renewed demand for homes and lifestyle options in Johor Bahru, supported by stronger accessibility and rising cross-border spending.
Johor Bahru has become more than just a weekend retreat for many Singaporeans, as many have opted to make the city an extension of home, offering space, convenience and affordability just minutes from the island.
Strategically located next to the upcoming railway shuttle (RTS) link
Located just steps from the JB–Singapore Causeway and Customs, Immigration and Quarantine (CIQ) Complex, R&F Princess Cove stands as a prime mixed-use development seamlessly connected to the upcoming Rapid Transit System (RTS) Link.
The launch of Phase 3 – New Casa Suites marks the next stage in the township’s growth and is now the fastest-advancing project in the area – offering layouts from studios to four-bedroom residences designed for a new generation of cross-border professionals, homeowners and investors.
Residents travelling between both countries can look forward to seamless access via a free R&F shuttle service and a 650-metre sheltered link bridge connecting R&F Mall to the JB CIQ Complex and the upcoming RTS station.
The Johor Bahru–Singapore RTS, on schedule to begin service by December 2026, aims to provide faster and more efficient daily mobility, further strengthening Johor Bahru’s appeal as Singapore’s immediate neighbour.
Where Coming Home Feels Like a Getaway
A dedicated bridge connects Phase 3 directly to R&F Mall, providing residents with convenient access to retail, dining, and entertainment within the integrated precinct.
Beyond the mall, residents are only a five- to ten-minute walk from the Permaisuri Zarith Sofiah Opera House and the R&F Yacht Club, adding cultural and leisure depth to daily living.
The development offers an urban sky-park concept, supported by world-class facilities that encourage wellness and recreation — including a 50-metre Olympic-standard pool, tennis, basketball, and indoor badminton courts, plus snooker and table tennis rooms.
Phase 2, completed and handed over in 2024, introduced premium sea-view residences that were well received by both owner-occupiers and investors — a success that later earned R&F Princess Cove industry recognition at the PropertyGuru Asia Awards 2025.
The development was named Best Investment High-Rise Development (Malaysia) – R&F Princess Cove Phase 2: Seine Region, as well as Singapore’s Most In-Demand Malaysian High-Rise Development 2025, highlighting its reputation among cross-border buyers.
Online rental data shows that rates at R&F Princess Cove have risen 69% over the past three years, reflecting steady tenant demand and sustained long-term appeal.
The development’s prime location has likewise attracted travellers seeking short-term and holiday stays, drawn by convenient access to retail, leisure and transport links.
This growing appeal reflects the company’s broader vision for R&F Princess Cove. “Our vision is to redefine cross-border living by combining accessibility with world-class lifestyle experiences,” says a spokesperson of R&F Development.
Steps from the Border, Moments to Home
From compact studios to spacious sea-view residences, each unit features international-standard facilities, making them well-suited for both own-stay and investment.
Today, the township is home to residents from over 30 nationalities, shaping a vibrant and cosmopolitan enclave on the edge of Johor Bahru’s city centre.
Poised to be one of Johor Bahru’s most connected addresses, R&F Princess Cove unites strategic location, lifestyle appeal, and long-term value — all within minutes of Singapore.
With Phase 3 – New Casa Suites now open for sale, R&F Princess Cove invites discerning buyers to be part of Johor Bahru’s evolving skyline. For more information, please visit: https://rfmalaysia.com/rf-princess-cove/