- August 7, 2025
- Posted by: admin_imagint
- Category: Uncategorized
If you’ve ever looked across the border for more space, better value, or a second home, you’re not alone.
In 2024, a growing number of Singaporeans are actively exploring Malaysian properties, particularly in Johor Bahru. With home prices rising at home, many are looking to Malaysia for larger living spaces, retirement planning, weekend homes, or investment opportunities.
What’s changed? A combination of improving connectivity, favourable exchange rates, and real lifestyle perks has made Malaysian developments more appealing than ever. And thanks to data from Malaysia’s top property portals—PropertyGuru and iProperty—we now know exactly which developments are catching the most attention from Singapore-based users.
Introducing the Consumer Demand Awards – Backed by Real Search Data
To spotlight the most sought-after Malaysian developments, PropertyGuru Asia Property Awards Malaysia launched the Consumer Demand Awards — the first awards in the region powered entirely by user demand data.
Unlike traditional industry awards, these winners were chosen based on actual listing views and enquiries from real users, including Singapore-based seekers, throughout the 2024 calendar year.
And the data is telling a clear story: Singaporeans are actively exploring Malaysian properties that deliver a blend of lifestyle, location, and long-term value.
R&F Princess Cove by R&F Development, a landmark integrated development on the Johor Bahru waterfront, stood out as the most searched Malaysian high-rise among Singaporean users—and for good reason.
Located just minutes from the Causeway and the future RTS Link, its stunning sea views, lifestyle amenities, and prime accessibility have made it a clear favourite for both homebuyers and investors.
With consistently high rental demand, Princess Cove also offers investors strong income stability, knowing their units are unlikely to stay vacant in this strategic location.
What Singaporeans Want in Malaysian Properties
Data from PropertyGuru.com.my and iProperty.com.my reveals four clear trends among Singapore-based property seekers:
1. Lifestyle + Location Appeal
Singaporeans are drawn to resort-style homes near the Causeway. R&F Princess Cove stands out with its sea views, urban convenience, and high-rise gated living — ideal for both investors and residents.
2. Cross-Border Convenience
Easy access to the Causeway and the future RTS Link remains a top priority. R&F Princess Cove offers unmatched proximity, placing residents just steps away from both gateways for effortless cross-border travel.
3. Space & Elevated Living
Condo buyers want premium facilities, modern layouts, and lifestyle perks — needs met by developments like R&F Princess Cove.
4. Strong Investment Logic
R&F Princess Cove’s strategic location and strong rental demand make it a stable and smart choice for investors.
Should You Be Looking Across the Border Too?
If you’ve been considering buying in Malaysia—whether for lifestyle, retirement, or investment—now is the time to take a closer look. The data shows a clear trend: Singaporeans are searching, shortlisting, and acting on the right developments across the Causeway.