- August 7, 2025
- Posted by: admin_imagint
- Category: Uncategorized
Powered by real-time data from PropertyGuru.com.my and iProperty.com.my, the new Consumer Demand Awards recognise the year’s most sought-after residential and commercial developments
With rising living costs and evolving lifestyle needs, homebuyers and renters in Malaysia are becoming smarter, more selective, and more data-driven than ever.
Insights from Malaysia’s leading property platforms, PropertyGuru.com.my and iProperty.com.my, reveal that property seekers are increasingly aware and informed when it comes to buying and leasing properties in the country.
Recognising these behavioural shifts, the PropertyGuru Asia Awards Malaysia in partnership with iProperty have introduced the inaugural Consumer Demand Awards, recognising the most in-demand properties in the country based on real demand.
Unlike traditional awards evaluated by judging panels, these accolades are entirely data-powered, tracking actual buyer activity, including views and enquiries on the PropertyGuru.com.my and iProperty.com.my from 1 January to 31 December 2024. In other awards, these awards are decided free of subjective opinions—just real demand from real people.
These findings are consistent with the Property Sentiment Index, which remained stable in H2 2024, according to PropertyGuru’s biannual Consumer Sentiment Study. Young property seekers in the country are trying to adapt to the rising cost of living and higher interest rates and saving for downpayments.
Here’s what real-time data told us about what Malaysians—and Singaporeans—really sought in residential and commercial properties in 2024.
1. City living is back but smarter
Consumers are looking for high-rise homes in well-connected urban locations such as the Kuala Lumpur (KL) City Centre and Johor Bahru, especially those with lifestyle perks such as gyms, retail, and cafes. Such areas appeal to buyers and renters with the prospect of time-saving commutes, integrated living, and appreciating property values.
Well-connected public transportation is most likely to boost a property’s value, according to 71% of property seekers surveyed by the PropertyGuru Malaysia Consumer Sentiment Study in H2 2024. When searching for a place to rent, 73% of respondents took commuting distance to workplace into account.
R&F Princess Cove by R&F Development Sdn Bhd has won the titles of Most In-Demand High-Rise Development for Sale (Malaysia) and Most In-Demand High-Rise Development for Rent (Malaysia) at the Consumer Demand Awards. The 10-tower complex features a sizable amenities floor and even boasts its own opera house, yacht club, and restaurant hub. Furthermore, prospective buyers and tenants can choose from a variety of layouts at R&F Princess Cove, including studios and multi-bedroom apartments that range from lofts to dual-key and sea-view residences.
2. Johor Bahru’s cross-border buzz
Smoother cross-border travel has renewed demand for Johor Bahru (JB), not only from Singaporean investors seeking affordable second homes but also Malaysians working in Singapore. Around 300,000 Malaysians, many of whom work in Singapore, cross the Johor-Singapore Causeway daily.
With lower property prices, waterfront living, and a better cost-quality balance, homes in JB offer smart investment as much as smart living. Interestingly, this demand is not limited to high-rises. Gated estates offering privacy, greenery, and leisure-focused amenities are also gaining traction, particularly among Singapore-based buyers seeking a weekend home or lifestyle upgrade just across the border. Offices near the Causeway are equally popular, appealing to businesses leveraging the Singapore-Malaysia connection.
In Johor Bahru, R&F Princess Cove by R&F Development Sdn Bhd has been named Singapore’s Most In-Demand Malaysian High-Rise Development, having received the highest number of property searches from Singapore IP addresses. Set just across the Johor Straits from Singapore, R&F Princess Cove is winning over property seekers with its proximity to JB Sentral Bus Terminal and the adjacent KTM JB Sentral Railway Station.
R&F Princess Cove is also strategically located near two exciting new transit routes: the High Speed Railway (HSR) connecting Kuala Lumpur and Singapore and the Johor Bahru-Singapore Rapid Transit System (RTS) interchange station, linking Johor Bahru with the Singapore Woodlands MRT.
Data is the new decision-maker
Malaysians are clicking where it counts. Popularity online often mirrors value on the ground, making web traffic a powerful indicator of property demand.
If developers get one takeaway from the Consumer Demand Awards, it is this: Trust the crowd. When thousands of Malaysians are searching for the same developments, this behaviour speaks volumes about what developers should create next, and where.
The Consumer Demand Awards offer the first step in this direction. Whether you’re buying your first home or investing in your next, follow the data.
The 2024 Consumer Demand Awards: Where Malaysia Clicked Most
This isn’t a popularity contest—it’s a peek into real demand. Based purely on search and enquiry activity from 1 Jan to 31 Dec 2024, these developments stood out as the top picks for Malaysians looking to elevate their living.
Residential
- Most In-Demand High-Rise for Sale (Malaysia):
R&F Princess Cove by R&F Development Sdn Bhd - Most In-Demand High-Rise for Rent (Malaysia):
R&F Princess Cove by R&F Development Sdn Bhd - Singapore’s Most In-Demand Malaysian High-Rise:
R&F Princess Cove by R&F Development Sdn Bhd